Wholesale
DBC International (Dutch Bedding Company) is the wholesale division of Beter Bed Holding. Via an international dealer network, websites and B2B channels, DBC markets a range of sleeping systems and brands developed in-house, including the brands M line and Wave. DBC International delivers its products to customers in the Netherlands, Germany, Belgium, Austria, Switzerland and Sweden.
www.mline.nl
www.wavebymline.nl
2018 | 2017 | Change | |
|---|---|---|---|
Sales (x € 1,000)1 | 4,270 | 6,114 | (30.2)% |
Number of employees (FTE) | 13 | 7 | 85.7% |
- 1 External sales.
DBC International’s sales was impacted significantly in 2018 mainly due to the strong sales decrease at the individual independent dealers. Responding to this, various product innovations such as the one-size-fits-all Wave mattress and the circular Green Motion mattress were launched, consumer prices for the M line range were reduced and an exclusive range for the independent dealers was introduced. In addition, DBC sharpened its strategy and is assuming a more active role in the business market. This is expected to lead to higher order intakes in 2019.
