Annual Report 2018


Beter Bed Holding is a European retail organisation that ensures its customers a good night’s sleep. It embraces the consumer trend of placing increasingly greater attention on a good night’s rest by offering a very affordable range of high-quality products in a way that optimally suits each customer. The Group does this both via physical stores and digital platforms in the following regions:

  • Germany, Austria and Switzerland, via the Matratzen Concord brand.
  • The Netherlands and Belgium, via the Beter Bed and Beddenreus brands (only in the Netherlands).
  • Sweden, via the Sängjätten brand.

Beter Bed Holding also has, via its subsidiary DBC International, a wholesale business in branded products in the bedroom furnishings sector, including international brands such as M line and Wave.

The Group has more than 1,000 stores and sales of approximately € 400 million with an increasingly relevant share of online sales. More than 60% of the total sales is realised outside the Netherlands.

Beter Bed Holding N.V. has been listed on Euronext Amsterdam with security code BBED NL0000339703 since December 1996.

A Dutch language version of this annual report is also available on

In case of textual contradictions between the Dutch and the English annual report, the first shall prevail.