DACH

Matratzen Concord is a pan-European ‘Fach Discount’ format primarily focusing on sales of value-for-money mattresses, bed bases, box springs and bed textiles. The chain has 849 stores in three countries (Germany, Austria and Switzerland). While the stores have traditionally been located near consumers in and around city centres, they are increasingly also located in retail parks.
In the second half of 2018 in particular, major steps were taken to drive the online growth by discontinuing various complex IT and online processes and focusing in full on commercially establishing a strong online proposition for customers.

www.matratzen-concord.de
www.matratzen-concord.at
www.matratzen-concord.ch

Sales of Matratzen Concord decreased by 8.1% to € 223.5 million. Sales in comparable stores decreased by 6.4%. This decrease occurred in Germany and Switzerland. Sales in Austria held up reasonably well. No specific market shares are known for the market in which Matratzen Concord operates. A good estimate can however be made for Germany in particular based on production, sales and supplier data. This estimate shows that the German market for traditional suppliers of mattresses decreased by more than 10%, outpacing the decrease recorded for Matratzen Concord.